Overview

Beringar is an ambitious technology start-up helping people and buildings understand each other better. Through the deployment of its cutting-edge HX smart sensor and proprietary building analytics platform, Beringar delivers environmental, occupancy and ESG data and insights that reduce business costs and help stakeholders make informed decisions.

Services Used

Content Marketing

Social Media

Digital Design

The Challenge

Prior to engaging Darwin, Beringar had limited internal resources to handle a consistent, high-quality stream of content. The team at Beringar had identified a need to climb the search engine results page and drive organic traffic, owing to minimal search engine visibility, a low domain rating and a distinct lack of relevant organic keywords.

Process

Darwin set about building a bespoke content marketing strategy to speak directly to Beringar’s prospective clients.

A regular content schedule was devised to include blog posts, thought leadership, company news and press releases, built around topic clusters relevant to Beringar’s product and service, with the secondary aim of positioning Beringar as a thought leader in their space.

To accompany the written content and expand Beringar’s content reach, Darwin also produces multimedia assets for social media, distributed through a range of channels.

Results

Increase in ranked keywords

Increase in organic traffic

Increase in domain rating