Case Study

Property Inspect

SEO-driven content strategy, engaging multimedia graphics & white paper creation for a fast-growing property inspections software company.

Overview

Property Inspect is an award-winning property reporting and inspection app for iOS, Android and desktop, which enables property professionals to efficiently and consistently create inspection templates for repeatable, high-quality reports. Property Inspect operates globally, with offices in the UK, South Africa, United States, Poland and more.

Services Used

Content Marketing

Social Media

Digital Design

The Challenge

Property Inspect lacked the necessary in-house resources to create highly-optimised, SEO-driven content, working without a clear content strategy.

In addition, as the company operates across many sectors, Property Inspect’s individual landing page copy was not optimised for keywords or conversions.

Process

Darwin identified the need for a consistent stream of high-quality content across all types underpinned by a practical, data-driven content strategy. Property Inspect also sought visibility on external sites. Darwin engineered a strategy that encompassed PR, white papers, thought leadership, keyword-rich articles and more, supported by a range of other digital assets like infographics, videos and social media graphics.

Results

690%

Increase in ranked keywords

1716%

Increase in organic traffic

548%

Increase in conversions

“Property Inspect needed to find a creative agency to create engaging creative content to be utilised throughout our marketing strategy and outreach.

The Darwin team are very knowledgeable, they understand our marketplace and are able to produce exceptional content to a high standard, and in good time, so they were an easy fit into our business.

With clear and consistent communication, detailed project management, and tools to build engaging content, they understand the digital marketing landscape and go beyond standard content to design fresh content in keeping with our brand.”

Warrick Swift
‍Commercial Director at Property Inspect

Frequently Asked Questions

Do you help small businesses, too?

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How can you help my business grow?

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How do you calculate your service costs?

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What types of marketing do you do?

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