Marketing and digital for manufacturers and installers
You make great products. We make sure the right buyers find them.
Manufacturers and home improvement businesses make things people genuinely need. But when marketing is measured in clicks rather than quotes, a lot of ad spend disappears without a trace.
We're a small, senior UK team that has rebuilt Google Ads accounts spending more than £1m a year, and launched residential campaigns for B2B manufacturers from scratch. We track every lead back to revenue, and optimise for the numbers your finance team cares about.
We talk your language: quotes, bookings, installs and margin. If it doesn't show up in sales, it doesn't count.
- We've cut cost per lead by 97% for a manufacturer moving into the residential market.
- We've delivered 866% return on ad spend, adding more than £430k to a sales pipeline in six months.
- We've generated £4.65m from Google Ads for a national home improvement group, while cutting spend by £400k.
- We've grown organic traffic by 413% so the business relies less on paid ads.
And we're UK-based and easy to reach. When something needs fixing, it's fixed the same day.
Sound familiar?
- 01
Paying for clicks, not customers
Your ad spend keeps going up, the reports show clicks and impressions, and nobody can tell you how many quotes or sales it produced.
- 02
Leads you can't use
Enquiries arrive with no qualification, no tracking and no idea which campaign sent them, so your sales team wastes time on the wrong ones.
- 03
An agency that's hard to reach
Time zones, account managers and slow replies mean urgent problems in a fast-moving ad account wait days to get fixed.
- 04
Moving into new markets
You're known in trade or B2B, but reaching homeowners or a new sector needs different messaging, landing pages and targeting.
- 05
Rising costs, tougher competition
Cost per click keeps climbing across the market. Doing the same thing harder won't work; the account has to get smarter.
- 06
Too reliant on one channel
When two-thirds of revenue comes from paid ads, any change in the market hits hard. Organic search needs to pull its weight.
How we help
- 01
Google Ads rebuilt for conversions
Consolidated, intent-based campaigns with smart bidding pointed at real enquiries and bookings, not clicks.
Reach the buyers you’re after - 02
Landing pages and quote forms
Mobile-first landing pages and quote forms that qualify leads before they reach your sales team.
Reach the buyers you’re after - 03
Tracking to revenue
CRM integration and offline conversion imports so Google Ads optimises against quotes and sales, not form fills.
Build what’s next - 04
Budget where it performs
Regional, device, audience and day-of-week analysis that moves spend away from costly areas and towards what converts.
Build what’s next - 05
SEO and content
Blogs, guides and new pages that grow organic leads and sales, so you're less exposed to paid traffic alone.
Get noticed - 06
A UK team, same day
Monthly reporting on the numbers that matter, a live dashboard and a team you can reach when something needs fixing.
Build what’s next
What that looks like in practice
866%
Return on ad spend
For Craftwood's residential Google Ads campaign
£4.65m
Revenue from Google Ads
For a national home improvement group in 2025
-97%
Cost per lead
Craftwood, from £650 to £19.46
4.1%
Conversion rate
Up from 2.4%, so each lead needs 42% fewer clicks
+413%
Organic traffic
Growing a home improvement brand beyond paid ads
Manufacturing: the work
Manufacturing we’ve worked with
However you like to work, we’ll fit around it.
Whichever you choose: senior people, straight answers, and we teach your team as we go.
- Ongoing
Retainer
An ongoing partner in your corner.
Best forBusinesses spending on Google Ads every month that want it managed, tracked and improved.
- Fixed scope
One-off project
A clear brief and a job done well.
Best forAn account rebuild, a new landing page or a campaign to reach a new audience.
- Flexible
Consultancy
Our deep expertise, on tap.
Best forAn independent audit of your ad account or a second opinion on your current agency.
- Part-time
Fractional
Senior hands when you need them.
Best forManufacturers without a marketing lead that need senior hands a few days a month.
Not sure which fits?Book a Meeting
Questions we often get asked
Can you audit our current Google Ads account?
Yes. We'll look at structure, tracking, bidding and wasted spend, and tell you honestly what we'd change and what it's likely to be worth.
How do you measure success?
Against qualified leads, quotes, sales and return on ad spend, tracked back from your CRM wherever possible. Clicks and impressions are a means, not the goal.
We sell to trade. Can you help us reach consumers?
Yes. We've helped a B2B manufacturer build a residential arm from scratch, with new targeting, landing pages and quote forms.
What size of ad budget do you work with?
From a few thousand pounds a month to more than £1m a year. The approach scales; the focus on return doesn't change.
“Their team really understood our goals and delivered not just more leads, but better ones. We’ve cut our cost per lead by 97% and added over £430k to the pipeline in just six months. Unlike previous agencies, Darwin gave us clarity, confidence, and real results.”
