Paid media, email and outreach that turn attention into leads
More of the right leads, for less of your budget.
Getting in front of people is the easy part. Getting in front of the right people, and turning their attention into leads, sales and investment, is where most budgets leak.
We run paid media, email and outreach for businesses that want to see exactly what their marketing brings in. Every campaign is built around conversions, every lead is tracked, and every report talks about revenue, not impressions.
The numbers speak for themselves. We cut Craftwood's cost per lead by 97%, took a college's cost per enrolment from £294 to £7.74, and secured three new investors for a healthtech startup from a list of 70.
You'll work directly with the specialists running your campaigns, and you'll always know what your money is doing.
What's included
Paid media
Google Ads, Microsoft Ads and paid social, structured around conversions rather than clicks, from £500 a month to over £1m a year.
Email marketing
Newsletters, nurture journeys and automations that people open, from welcome series to renewal reminders.
Landing pages and conversion
Fast, focused landing pages and forms, tested and improved, so more of the people you pay to reach become leads.
Sales and investor outreach
Targeted, personal outreach to the organisations you want to work with, timed around the events and moments that matter to them.
Tracking and attribution
Analytics, conversion tracking and CRM connections set up properly, so you can see which campaigns bring in revenue.
Reporting that means something
Monthly reports on cost per lead, return on ad spend and revenue, in plain English, with clear next steps.
How we work
- 01
Audit what you have
We look at your accounts, tracking and funnel to find wasted spend and missed opportunities, and tell you honestly what we'd change.
- 02
Fix the foundations
Tracking that works, landing pages that convert and account structures built for conversions, not clicks.
- 03
Launch and optimise
We test, learn and reallocate budget weekly towards what's bringing in qualified leads.
- 04
Report on revenue
Every month you'll see what you spent, what it made and what we're doing next.
What that looks like in practice
866%
Return on ad spend
For Craftwood: £8.66 revenue for every £1 spent
£4.65m
Revenue from Google Ads
For a UK home improvement group in 2025
£7.74
Cost per enrolment
For Big Creative Education, down from £294
37%
Email open rate
For OPDA's member newsletters
3
New investors
For Sierra Medical, from outreach to 70 US organisations
The work behind the numbers
UK home improvement group
Rebuilding paid search for a national home improvement group
Home Improvement
Driving business growth with Google ads
Manufacturing
Cutting enrolment costs for London's largest creative college
Education
Modernising a heritage brand through web and brand transformation
Membership Association
Securing investors through targeted outreach
Healthtech
Acting as agents of change for a leading Membership Association
Membership Association
Questions we often get asked
What budget do we need for paid media?
It depends on your market and goals. We've run profitable campaigns from a few hundred pounds a month to over £1m a year. We'll recommend a starting budget in the audit and scale what works.
Do you take a percentage of ad spend?
No. We charge for our time, not a percentage of your budget, so we're never incentivised to spend more than you need to.
Can you take over from our current agency?
Yes, and we often do. We'll audit the account first, keep what's working and fix what isn't, without a drop in performance while we switch over.
Which platforms do you work with?
Google Ads, Microsoft Ads, LinkedIn, Meta, Mailchimp, HubSpot and most CRMs. If we haven't used a platform before, we'll tell you.
How quickly will we see results?
Paid media is the fastest channel we run. Most clients see better quality leads within the first month, and the biggest gains come over the first three to six months as we optimise.
“Working with Darwin has completely changed the way we approach our marketing. Unlike previous agencies, Darwin gave us clarity, confidence, and real results.”
