Marketing and digital for healthcare and healthtech
In healthcare, trust comes first. Marketing has to earn it.
Healthcare marketing is different. The people you're trying to reach are often worried, the claims you make matter, and the organisations you compete with are household names. Doing it well takes care, not just clicks.
We're a small, senior UK team that has helped a Harley Street surgeon outrank the NHS, and a UK healthtech company secure US investors. We write responsibly, target precisely and build the credibility that healthcare depends on.
We take the subject seriously. Patients, clinicians and investors all read what we write, and we write for all of them.
- We've outranked the NHS and national chains for the treatments a Harley Street surgeon specialises in.
- We've grown organic search users by 710% in a year, in English and Italian.
- We've secured three new investors for a healthtech company breaking into the US, with a 19% reply rate.
- We've built a social presence that investors and clinicians take seriously, lifting engagement by 64%.
No hype, no shortcuts, no claims you'll regret. Just careful, credible marketing that earns trust and brings people through the door.
Sound familiar?
- 01
Outranked by the big names
Patients search before they book, and the NHS, national chains and directories take the top spots, even for the treatments you specialise in.
- 02
Content that has to be right
Medical content can't be vague or sensational. It needs to be accurate, responsible and still readable by people who are anxious and looking for answers.
- 03
Breaking into new markets
Healthtech companies expanding into the US or Europe need investors, partners and credibility, often without a marketing team to build it.
- 04
Credibility on social
Investors, clinicians and patients look you up. A quiet or inconsistent social presence undermines serious conversations.
- 05
Tight budgets
Clinics and early-stage healthtech rarely have big marketing budgets, so every pound has to work hard and be traceable.
- 06
Complex stakeholders
Clinicians, investors, advisory boards and patients all need different messages, delivered consistently.
How we help
- 01
SEO for treatments and procedures
Technical fixes and search-led content that put you in front of patients researching the treatments you offer, in English and other languages.
Get noticed - 02
Careful, credible content
Informative articles and pages written with the care the subject deserves, clear for patients and respected by clinicians.
Get noticed - 03
Investor and partner outreach
Targeted, event-led outreach campaigns that open doors with investors and partners, with reply rates far above industry averages.
Reach the buyers you’re after - 04
Social media that builds credibility
A consistent content style, from data-led posts to thought leadership, that makes you look like the serious organisation you are.
Get noticed - 05
Stakeholder communications
Investor updates, advisory board announcements and newsletters that keep everyone who matters informed and engaged.
Reach the buyers you’re after - 06
Websites patients can trust
Clear, accessible websites that explain what you do, answer the questions patients ask and make it easy to get in touch.
Build what’s next
What that looks like in practice
+710%
Organic search users
In a year, for a Harley Street cosmetic surgeon
3
New investors
Secured for Sierra Medical through US outreach
19%
Reply rate
On investor outreach, against a 3–5% industry average
+64%
Social engagement
For Sierra Medical's LinkedIn presence
95%
From organic search
Of visitors to the surgeon's website
Healthcare: the work
Healthcare we’ve worked with
However you like to work, we’ll fit around it.
Whichever you choose: senior people, straight answers, and we teach your team as we go.
- Ongoing
Retainer
An ongoing partner in your corner.
Best forClinics and healthtech teams that want content, SEO and social handled every month.
- Fixed scope
One-off project
A clear brief and a job done well.
Best forA new website, an investor campaign or a launch into a new market.
- Flexible
Consultancy
Our deep expertise, on tap.
Best forA marketing review, a US expansion plan or a second opinion before a funding round.
- Part-time
Fractional
Senior hands when you need them.
Best forHealthtech startups that need a senior marketer a few days a month.
Not sure which fits?Book a Meeting
Questions we often get asked
Do you understand the rules around healthcare marketing?
We treat medical content with care: accurate claims, responsible language and no sensationalism. For regulated claims, we work with your clinicians and compliance team to get sign-off before anything goes live.
Can you help us reach investors, not just patients?
Yes. We've run investor outreach for healthtech companies expanding into the US, alongside the social and stakeholder comms that support serious conversations.
Can you rank us in other languages?
Yes. We've built search strategies in English and Italian, and can extend content into the markets your patients come from.
We're a single clinic. Is that too small?
Not at all. Some of our best results have come from single practitioners with tight budgets and a clear specialism.
“I trusted my gut engaging with the Darwin team, and it paid off. Very happy with the work, they delivered where others couldn’t.”
