Boosting organic traffic for a Harley Street surgeon

SEO
Content marketing
Multilingual SEO
Website development
Website support

Growing organic search users by 710% in a year, and outranking the NHS for key treatment searches

A world-renowned cosmetic surgeon based on Harley Street needed to extend their reach and connect with new clients, building an online profile befitting their reputation, in the UK and with Italian-speaking patients.

A scientist adjusting a microscope in a lab

“The team are a pleasure to work with. They understand what we want, how to achieve that, and treat the subject matter with the care it deserves.”

Client, Harley Street cosmetic surgery

Challenge

Their marketing wasn't working. Blog posts and pages were slipping into the far reaches of the search results because of poor site structure and low-quality content. With almost no organic visibility, the site wasn't bringing in enquiries. To add to this, the budget was tight.

Graph of organic traffic rising sharply after the project started

Solution

Using the available budget, we started with technical SEO fixes to give the site the best possible chance of being found.

We then built a content strategy around the searches that matter to prospective patients, writing informative, carefully handled blog posts on treatments and procedures, each targeting terms closely matched to what people were looking for. Every article was written with the care the subject deserves.

We also extended the strategy into Italian, so the surgeon ranks for treatment searches in Italian as well as English.

The result

The first wave of posts produced a 3,302% spike in organic traffic, with the client reaching the very top of the search results, above established names like the NHS and The Harley Medical Group.

That was just the start of a longer strategy. Between 2023 and 2024, organic search users grew 710%, from 742 to 6,013, and the site has now welcomed more than 21,800 visitors, 95% of them through search. More visitors, from the right searches, means more enquiries.