Strengthening a SaaS brand with full-service marketing support

Brand strategy
Web design & development
Content marketing
Graphic design
Sales collateral

Giving a European property software company one clear brand, a new website and the content to sell it

Moderan is a property portfolio management platform for commercial real estate. Built in Estonia, it helps asset managers, property managers and family offices manage leases, calculate operating and utility costs, track ESG data and report on entire portfolios from one place, replacing the spreadsheets most of the industry still relies on.

Its customers range from Berlin property managers running 1,500 apartments to banks and developers across the Baltics, Poland, Germany and Central Europe.

Team discussing a strategy at their desks

Challenge

Moderan had a strong product and an expanding European customer base, but its marketing hadn't kept pace. The brand lacked cohesion, assets were fragmented across teams and markets, and the website didn't reflect the quality of the platform or explain it clearly to busy asset and property managers.

With limited in-house resource for design, content and web, they needed a full-service partner who could streamline their messaging and give the sales team the materials to open conversations in new markets.

Solution

We kicked off with a strategy workshop to align on mission, audiences and product, then worked on a monthly retainer until the engagement wrapped up in Q1 2025.

Brand and messaging: a clearer, more consistent way of explaining what Moderan does for each audience
Website redesign: a new site structured around the platform's core features (portfolio visibility, lease management, cost calculations, reporting and ESG) and the people who use them
Content marketing: blogs, customer case studies and white papers to build authority with commercial property professionals
Social and sales collateral: templates and assets the team could use across every market

Every asset was designed to improve clarity, consistency and conversion, and the redesigned site drove more engaged visits and more traffic from Google.