Driving global visibility with SEO and strategic content

Content marketing
SEO
Website design
PPC landing pages
Sales enablement
Print & exhibition design

Four years of content, design and SEO that grew organic traffic by 1,716% and conversions by 258%

Property Inspect is a global property inspection and operations platform used by professionals across real estate, lettings, surveying and inspections. With offices in the UK, US, South Africa and beyond, the company needed a content strategy and brand presence that matched its international ambitions.

From July 2021 to Q1 2025, we worked as an extension of their marketing team, covering content, design, SEO and conversion.

“With clear and consistent communication, detailed project management, and tools to build engaging content, they understand the digital marketing landscape and go beyond standard content to design fresh content in keeping with our brand.”

Warrick Swift, Marketing Director, Property Inspect

Challenge

Despite strong product-market fit, Property Inspect lacked the in-house capacity to deliver high-quality content at scale. It had no clear SEO strategy, struggled to produce consistent, optimised content, and needed sales and event materials that looked as professional as the product.

They needed more than just copy: a strategic partner who could deliver SEO-led growth, compelling assets and measurable performance across multiple markets.

Property Inspect landing page on a laptop

Solution

Over nearly four years, we delivered a steady stream of content and design:

Blog and thought leadership content: 200+ articles targeting the questions property professionals search for, from "What are the different types of surveyors?" to EICRs, condition reports and the Building Safety Act
Keyword-optimised landing pages and PPC landing pages built to convert
A new website, designed to explain the platform clearly and turn visitors into demos and sign-ups
Sales enablement: white papers, sales collateral, infographics, social graphics and videos for the business development team
Print design for exhibitions, so the brand looked the part on the show floor

The result

Organic search became Property Inspect's biggest channel. The site attracted 81,000+ users and 219,000+ pageviews, with a single guide to surveyor types bringing in nearly 8,000 new users on its own. Organic traffic grew 1,716%, the site ranks in the top three for 448 keywords, and conversions increased by 258%.