Websites, AI and automation that work as hard as you do

  • Web design & development
  • AI & automation
  • CRM & integrations
  • Data & analytics
  • Team coaching

Technology your team can actually run.

Your website should be your hardest-working salesperson. Too often it's the thing nobody wants to touch: slow, hard to update and disconnected from the systems your team relies on.

We design and build websites, integrations and AI tools that make work easier, for your customers and your team. Everything is built to be fast, accessible and easy to update, and connected to your CRM, payments and analytics so you can see what's working.

And we teach as we go. We've built lead forms that traced ~£275k of course revenue for Gem-A, cut a college's load time from 10 seconds to 2.5, and coached Novidian's team until tasks that took a week took an afternoon.

You'll work directly with the developers and designers building it, and you'll own everything we make.

A Craftwood project photographed for its new website

What's included

  • Web design and development

    Fast, accessible, SEO-ready WordPress sites your team can update without calling a developer, designed around how your customers make decisions.

    • WordPress
    • UX
    • Accessibility
  • AI and automation

    Practical AI tools and automations that take repetitive work off your team's plate, including our own Darwin AI plugin for WordPress.

    • AI
    • Automation
    • Darwin AI
  • CRM and integrations

    Websites, forms, payments, email and CRM connected so data flows where it's needed, even when the CRM is closed and the documentation is thin.

    • CRM
    • Payments
    • APIs
  • Data and analytics

    Analytics, conversion tracking and dashboards that show which pages, forms and campaigns bring in revenue.

    • GA4
    • Tracking
    • Dashboards
  • Hosting and support

    Secure, managed hosting with updates, backups and a team that picks up the phone when something breaks.

    • Hosting
    • Security
    • Support
  • Team coaching

    Weekly coaching that helps your team run the website, campaigns and tools themselves, so you need us less over time.

    • Coaching
    • Training

How we work

  • 01

    Scope it together

    We map out what the site or tool needs to do, who uses it and how it connects to your other systems, before a line of code is written.

  • 02

    Design and prototype

    Designs and working prototypes you can click through and test, so there are no surprises at launch.

  • 03

    Build and connect

    Clean, well-documented builds, connected to your CRM, analytics and payments, and tested on every device.

  • 04

    Launch, support and teach

    We launch, host and look after it, and train your team to make changes themselves.

What that looks like in practice

~£275k

Course revenue

Traced to the lead forms we built for Gem-A, in ten months

4x

Faster website

Big Creative Education's load time cut from 10s to 2.5s

+258%

Conversions

On Property Inspect's new website and landing pages

+42%

Views per user

On Evolve Advisory's new website

Days

Saved every week

By Novidian's team after our coaching

The work behind the numbers

Questions we often get asked

Why WordPress?

It powers over 40% of the web, it's easy for teams to update, and it doesn't lock you into one agency. We'll recommend something else if your project genuinely needs it.

Can you work with our existing website?

Yes. We regularly take over, fix and improve sites built by other agencies, and we'll give you an honest view on whether to rebuild or refine.

Do you offer hosting and support?

Yes. We host and maintain sites on secure, managed servers, with updates, backups and monitoring, and we're on hand when something goes wrong.

What can AI actually do for us?

Usually, it takes the repetitive work away: drafting, tagging, routing enquiries and summarising data. We start with the tasks that eat your team's time and build from there.

Will our team be able to update the site?

That's the point. We build with your team in mind, provide templates and guides, and train them before we hand over.

“Matt won’t just give you a strategy — he’ll teach you how to build it, create it, and do everything yourself.”

Janet Smith, Co-founder and Chief of Operations, Novidian

Other ways we can help

All services

Got a website or system that's holding you back? Let's build what's next.

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