Marketing strategy consultancy, paired with coaching

Marketing strategy
Team coaching
Website development

Taking Novidian from stuck and dependent to strategic and self-sufficient

Novidian, a UK fractional CTO firm supporting non-technical founders, came to us after their marketing lead left mid-strategy. They'd just launched their own product, CTO In Your Pocket — an AI-powered platform that gives founders senior technical judgement without the cost of hiring a full CTO.

Their operations executive was executing plans she hadn't built, and the co-founder, whose background is in operations and finance, couldn't step in. External WordPress agencies were being paid for changes the team should have been able to make in an afternoon. They needed a marketing partner who wouldn't just hand over a deck — someone who'd coach the team in-house too.

Two members of the Darwin team in a meeting at a desk

“Matt won’t just give you a strategy — he’ll teach you how to build it, create it, and do everything yourself. Three months in, my colleague isn’t frustrated anymore, and we’re not paying our WordPress team for small fixes we can now do ourselves. It’s like we’ve worked together for years.”

Janet Smith, Co-founder and Chief of Operations, Novidian

Challenge

With the marketing lead gone, a team member new to the role was executing without a strategy, going to leadership for direction they couldn't give, and outsourcing basic site edits to a paid WordPress agency.

They needed more than a strategy deck. They needed a partner who would help build the roadmap and teach the team to run it themselves.

Solution

We paired hands-on strategy with in-person coaching, so the team could execute the roadmap themselves instead of depending on us for every campaign. We provided:

Weekly check-ins for strategy guidance and coaching
Step-by-step guides that anyone could follow
A KPI tracking dashboard, now used in the weekly strategy meetings
An interactive campaign planner that checks launch readiness and produces a summary to share with the team
Monthly workshops on foundational marketing work, such as ICP definition and website reviews
PPC support and feedback to reduce wasted budget

Every deliverable came with a coaching layer, so the internal team owns it long after we step back.