Insights from the work we do

Paid media

Why we scrapped SKAGs in a £1m Google Ads account (and cut spend by £400k)

Single keyword ad groups were once best practice. Here's why we removed them from a £1m+ account, and what happened to leads, spend and return on ad spend.

14 September 20265 min read

Email marketing
Your member newsletter shouldn't be a PDF attachment
Why PDF newsletters and CC'd mailing lists hold membership organisations back, and the simple changes that took one association to a 37% open rate.
27 August 20265 min read
Web & data
The humble web form behind £275k of course revenue
How one Register Interest form, connected to a CRM, email nurture and Google Ads, helped Gem-A trace around £275k of course revenue in ten months.
30 July 20265 min read

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Insights from the work we do

Why we scrapped SKAGs in a £1m Google Ads account (and cut spend by £400k)

Your member newsletter shouldn't be a PDF attachment

The humble web form behind £275k of course revenue

Got a question we haven’t answered? Ask us. We like a challenge.