Insights from the work we do

Strategy

What to do when your marketing lead leaves mid-strategy

When Novidian's marketing lead left mid-strategy, we coached the team to run it themselves. Here's what we did, and a plan you can follow.

16 October 20266 min read

Email marketing
Why investors ignore cold emails, and how event-led outreach got a 19% reply rate
How tying every email to a US industry event won a healthtech startup a 19% reply rate and three new investors, and how to plan outreach of your own.
12 October 20266 min read
SEO & content
How a Harley Street surgeon outranked the NHS on a tight budget
Technical fixes and careful, patient-first content grew a Harley Street surgeon's organic search users by 710% in a year. Here's how any clinic can do the same.
5 October 20265 min read
Paid media
Why we scrapped SKAGs in a £1m Google Ads account (and cut spend by £400k)
Single keyword ad groups were once best practice. Here's why we removed them from a £1m+ account, and what happened to leads, spend and return on ad spend.
14 September 20266 min read
Email marketing
Your member newsletter shouldn't be a PDF attachment
Why PDF newsletters and CC'd mailing lists hold membership organisations back, and the simple changes that took one association to a 37% open rate.
27 August 20265 min read
Web & data
The humble web form behind £275k of course revenue
How one Register Interest form, connected to a CRM, email nurture and Google Ads, helped Gem-A trace around £275k of course revenue in ten months.
30 July 20265 min read

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